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Cox Automotive saw a market opportunity and hired me to create an app that let auto dealerships define segments of vehicle inventory based on vehicle attributes, in order to apply rules such as third-party marketing, seasonal pricing, and promotional events. The hard part: define what segmentation even means, then design an app that's intuitively useful with no need for support or documentation.

Returns are the money-maker for NadineWest.com, and they were losing money because employees relied on software that was difficult, slow, and error-prone. The interface was too hard to scan quickly, so the core task — comparing returning items against what was retained — kept breaking down under real warehouse pressure.

Dovetail's flagship product made everyday user tasks slow and cumbersome due to a convoluted, crowded interface. Every screen tried to show everything at once, and users had to hunt for the one action they actually needed to complete.

Deployment verification of Dell's servers, storage, and network solutions was lengthy, costly, and error-prone. The team needed to validate roughly 80,000 configuration attributes remotely to confirm a deployment matched its sales order specifications — a process that previously took weeks of manual checking.